Sign/Advertising Compliance Guide

 

*All Marketing must receive Broker Approval!

 

 

FOR SALE Signs- Brokerage Name (Keller Williams Realty Acadiana Logo) and office phone number (337-735-9300) in the white 30% portion. The words “For Sale or For Lease” in the red 70% portion, Must be approved by the Broker, Must be 24” x 30” or larger, Must include “Each office independently owned and operated”

1. Logos/Slogans- The salesperson's or associate broker's personal logo or insignia, cannot be construed as that of a company name, a slogan may not be construed as that of a company name

2. §1909. Team Advertising
   A. A team or group name shall not be used in advertising without the written approval of the sponsoring broker.
   B. The term "team" or "group" may be used to advertise real estate license activities provided that:

   1. the use of the term does not constitute the unlawful use of a trade name and is not deceptively similar to a name under which any other person or entity is lawfully doing business;

   2. the team or group is composed of more than one licensee;

   3. the advertising complies with all other applicable provisions of this Chapter and LAC 46:LXVII.Chapter 25 of these rules and regulations

   4. An unlicensed person shall not be named, acknowledged, referred to, or otherwise included in any team or group advertising.

3. Owner/Agent- whether buying or selling, must disclose “Owner/Agent”

1. Directionals- Brokerage Name (Keller Williams Realty Acadiana Logo) and office phone number (337-735-9300). Must be approved by the Broker, Must include “Each office independently owned and operated”

​

NOTE: In accordance with Chapter 25. 2501(F) There is no definitive guideline about what is “conspicuous, discernible and easily identifiable” and what is not.
However, the general rule is that the smaller the sponsoring or qualifying broker’s name and company in comparison with the name and company of the licensee,
 the more likely the LREC will conclude that the sponsoring or qualifying broker’s name and telephone number is not “conspicuous, discernible and easily identifiable” and that the advertisement is misleading.

Note: In accordance with Chapter 25. 2501(F), this must be a phone number owned by the broker(age) that enables the public to directly contact the broker
without having to go through the affiliated licensees listed in the advertisement.

​

​

​

Click Below to order your sign!

​

​